Spotlight your moment
We're spotlighting churches doing welcome well. Film a few short clips on your phone — if we feature your footage, you'll receive $150 in Popsigns store credit as a thank-you.
We're spotlighting small businesses doing it right. Film a few short clips on your phone — if we feature your footage, you'll receive $150 in Popsigns store credit as a thank-you.
We're spotlighting Popsigns customers doing it right. If we feature your footage, you'll receive $150 in Popsigns store credit as a thank-you.
What to film
We need a few short clips — vertical, shot on your phone, 30 to 90 seconds each. No script. No production. Real.
Talk to the cameraRequired
The most important clip. You, talking about your Popsigns sign in your own words — like you’re telling a friend who asked. Hold your phone at arm’s length, find some natural light, hit record.
Talk about three things, in any order, in your own words:
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1
What you love about your Popsigns sign.
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2
The difference it makes — for your welcome team and your guests. for your customers and your shop. for the people you serve.
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3
What it was like to order one from Popsigns.
Don’t script it. If you stumble or restart a sentence, keep going — we’ll edit around it. Even 60 seconds is plenty.
Your momentRequired
A real moment with your Popsigns sign in frame — not staged, not scripted, just real energy.
Best moments to shoot
guest walking in, your team greeting them, sign visible
checking in, sign in the moment
coffee, plants, your sign on the wall or held up
volunteers, hi-vis vests, sign in hand or staked
door open, first customers in, sign visible
sign in the window or out front, with real foot traffic
sign on the table, banner behind you, real market energy
sign at the register, on the wall, behind the bar
owner-to-camera in front of your space, real smile, real moment
trunk show, anniversary, vendor fair, seasonal opening
Pick your industry above to see the moments we’re looking for.
Need a starting point? Here are 5 ways to shoot your moment.
Not sure where to start? Here are five ways churches are already filming theirs. Pick the one closest to your reality — or remix.
Not sure where to start? Here are five ways small businesses are already filming theirs. Pick the one closest to your reality — or remix.
1The Welcome DoorSunday morning, front entrance, doors propped open, your greeter in position.
- 0–8s — Wide shot of the entrance. Morning light through the doors. Sign visible — mounted near the door or held by your greeter.
- 8–20s — Mid-shot of your greeter holding the door, real smile, gesture welcoming someone in.
- 20–40s — Close-up: a guest stepping in, eye contact with your greeter, sign in clear focus in the foreground or just behind.
- 40–60s — Pull back to a wider shot — guest disappearing into the lobby, sign still anchoring the frame.
Looking for: that 5-second window where someone arrives and feels seen.
2The Kids Check-inKids ministry check-in counter. Sign on the counter or held by a volunteer behind it.
- 0–8s — Wide shot of the check-in counter. Sign clearly positioned. Volunteers in frame.
- 8–25s — A parent and kid arriving — your volunteer leaning forward, sticker or name-tag moment, real smile.
- 25–45s — Close-up on the kid laughing or pointing, sign just behind them in soft focus.
- 45–60s — Pull back — kid walking into the kids room, parent still at the counter, sign holding the frame.
Looking for: the scrappy real-life chaos of a Sunday drop-off. The energy, not a posed shot.
3Lobby Walk-throughYour modern lobby — coffee bar, plants, natural light. Sign on a wall or held mid-frame.
- 0–10s — Steady handheld walking into the lobby. Sign on the wall comes into view.
- 10–25s — Pause at the coffee bar. Barista smiling. Plants and texture in the background.
- 25–45s — Continue past the sign — slow pan or steady step. Sign holds in the frame for 5+ seconds.
- 45–60s — Wide of the room — congregation milling, laughing, sign anchoring the foreground.
Looking for: your lobby on its best Sunday. The hospitality, the texture, the room alive.
4Parking Lot GreetOutside, parking lot. Volunteers in hi-vis vests. Sign on a stake or held by a volunteer.
- 0–10s — Wide shot — sign at the entrance to the lot, car pulling in, volunteer waving.
- 10–25s — Mid-shot of your volunteer pointing, smiling, sign in the foreground or behind them.
- 25–45s — A family stepping out of the car, kids running ahead, sign visible.
- 45–60s — Slow pan across the lot — multiple volunteers, more signs if you have them, real Sunday morning energy.
Looking for: the welcome before the welcome. That first impression that starts in the parking lot.
5The Team PortraitA team member holding the sign in front of your lobby, the room behind them out of focus.
- 0–10s — Mid-shot of your team member — sign in hand, real smile, looking just off-camera.
- 10–25s — Slow push-in or steady hold. Eye contact, slight head turn, real human moment.
- 25–45s — They lift the sign slightly, or look down at it, or hand it to another team member stepping into frame.
- 45–60s — Wide shot — full team gathered behind them, all smiling, sign anchoring the frame.
Looking for: the face behind the welcome. Your team, your space, your sign — in one frame.
1Grand Opening DoorDay one. Doors propped open. Sign in the window or out front. Real customers about to walk in.
- 0–8s — Wide shot of your storefront. Sign clearly visible. Morning light, doors just being opened.
- 8–20s — You or your team flipping the “open” status. Sign behind you or in the frame.
- 20–40s — First customer walking in — real smile, real moment, sign visible.
- 40–60s — Pull back to the wider street view. Your shop alive. Sign anchoring the frame.
Looking for: that first-day energy. The nerves, the excitement, the open sign going up.
2Storefront WindowOutside your shop. Sign in the window or just inside. Foot traffic walking by.
- 0–10s — Wide shot framing the storefront — sign in the window, your shop name visible.
- 10–25s — A passerby slowing down to look — natural moment, no posing.
- 25–45s — They step inside, door swings closed, sign holds the frame.
- 45–60s — Inside cut — same customer walking past the sign now mounted on the wall or counter.
Looking for: your storefront pulling someone in. The sign as the moment they noticed you.
3Market BoothOutdoor market or pop-up. Your booth, sign on the table, banner behind you. Daylight, bunting, energy.
- 0–8s — Wide shot of your booth — sign clearly visible, your setup styled, neighbors’ booths flanking.
- 8–25s — A customer walking up — real interaction, you smiling and gesturing.
- 25–45s — Close-up on a product being handed over, sign in soft focus behind it.
- 45–60s — Wide pull-back — market energy, multiple booths, your sign holding the frame.
Looking for: the scrappy, alive energy of a real market day. Bunting, daylight, real humans.
4Counter / RegisterInside your shop. At the counter or behind the bar. Sign on the wall, the register, or the shelves.
- 0–10s — Mid-shot of the counter — sign clearly placed, you behind it, natural shop light.
- 10–25s — A customer at the counter — real exchange, smile, sign in the frame.
- 25–45s — Close-up of the product or moment — coffee being made, item being wrapped, sign visible.
- 45–60s — Pull back — full counter view, sign anchoring the shot, the rhythm of your shop visible.
Looking for: your shop in its element. The everyday transaction that makes the business real.
5Owner PortraitYou holding the sign, in front of your space — storefront, booth, counter, anywhere your business lives.
- 0–10s — Mid-shot of you — sign in hand, real smile, your space in the background.
- 10–25s — Slow push-in or steady hold. Real eye contact. Maybe a slight head turn, a laugh.
- 25–45s — You lift the sign or look down at it — slight movement that makes it feel alive.
- 45–60s — Wide shot — full view of you, your space, your sign — the trio that IS your business.
Looking for: the face behind the business. You, your sign, your space — in one frame.
Even one good moment is enough. Don’t try to capture all of it. Pick one.
How to film
Phone is perfect. No camera, no rig needed.
Hold the phone tall, not sideways.
Window light, lobby light, shop light, daylight at the market — what’s already there.
Or even better, have someone else film you. Eye contact with the lens.
Warmer than dead-level.
Clearly, in focus, lit. Not in shadow, not way in the back.
A 5-second steady moment beats a 30-second wobbly one.
Please skip
A few things that keep a clip from making the cut.
Upload your clips
Send us your clips
Got it — thank you.
We’ve received your submission. Samuel and the Popsigns team review every clip. If yours is selected, we’ll be in touch within 2 weeks with next steps and the $150 store credit.
In the meantime — thank you for putting your welcome moment out there.
In the meantime — thank you for putting your business out there.
In the meantime — thank you for putting your moment out there.